The secret is nothing more complicated than urging customers to engage more actively with their electronic mailboxes.
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From exciting events to the latest trends, amazing contests to everyday.Comparable store sales increased over 1%, after 11 consecutive quarters of declines.More than half of all email messages are read on mobile devices.
That increased the unique open rate by 9% and unique click-through rate by 14%, Digital Commerce 360 reported.
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The emails sent in the campaign were more focused on engaging the consumer than on selling, said Heather Goff, director of deliverability strategy with Oracle, according to the Digital Commerce 360 report.